Barron Trump's new drink under fire over 'insane' price tag
Barron Trump’s Palm Beach-based drinks brand has finally launched, and it comes equipped with a hefty price tag. Here’s everything you need to know and where you can get your hands on it.
Not content with co-founding a cryptocurrency company, World Liberty Financial, alongside his brothers, Donald Jr. and Eric, and working for his degree at NYU's Stern School of Business, the 20-year-old has launched SOLLOS with a group of friends, all aged 19 to 23.
Trump, who is the youngest son of US President Donald Trump and the only child he shares with his third wife, Melania Trump, has built the so-called ‘clean, functional, and great-tasting beverage’ brand with an organic Brazilian Yerba Mate base.
Currently, cans of SOLLUS only come in one flavour: pineapple and coconut.
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“Most brands launch with four flavours, hoping you'll like one of them; we have been obsessing over one flavour until it was flawless,” the SOLLOS team claimed.
Other ingredients in the caffeinated can include: cane sugar, raw honey and monk fruit extract.
The organic drink has been designed to fuel Florida dwellers’ outdoor, sun-driven lifestyle; before it, there was no beverage to ‘truly’ complement how Sunshine State residents lived, according to the brand’s website.
“Existing options either lacked quality ingredients or failed to deliver a refreshing taste that matched the environment and lifestyle.”
Now, those who embark on surf sessions and want to complete tennis sets have ‘something refreshing’ and ‘energising’ to sup on before, during, and after play.
So, how much will it set you back to grab a can of SOLLOS?
According to the Yerba Mate’s website, the plant-based energy drink costs $3.25 per can but can only be purchased in packs of 12.
You will have to part with $39 if you want to get your hands on a one-off supply.
Repeat purchasers can benefit from the business's subscribe and save model, offering 15 percent off bi-monthly orders and 10 percent off deliveries every four weeks.
Right now, it appears that SOLLOS Yerba Mate is only available to pick up through its official website.
“12 pack for $39? Insane,” said one social media user, as per SheFinds.
Another said: “Like father, like son,” accompanied by a meme image of the President containing the phrase ‘Conning the poorly educated every day’.
“Totally didn’t expect for him to do something like this, but maybe it could be good,” said another X user.
A third made reference to his niece, Kai Trump’s recent collaboration with Accelerator to release the ‘Blue Raz Slush’.
“He wanna fight with Kai so bad launching energy drink same day as Kai launched hers which hers sold out in 2 hours,” they said.
Those who become die-hard fans of SOLLOS, of which Trump is listed as a director, have an option to purchase some branded merchandise.
Right now, there’s an insulated beach bag on offer for $80; a Baja made from soft French terry for $95; matching shorts priced at $40; and a white cap with the ‘SOLLOS’ logo in the centre for $30.
People Magazine reported that prior to SOLLOS’ launch, a LinkedIn post revealed how the group of Florida-based friends came up with its name.
“’SOL,' meaning sun in Spanish, represents the sun rising and the beginning of the day. 'LOS,' which is 'Sol' spelled backwards, represents the sun setting and the end of the day," the post read.
"Together, SOLLOS captures the full cycle of the sun and that 'It Begins Where It Ends’.”
Ella Scott