Kai Trump launches new drink with rival business to her uncle Barron
Two of the youngest members of the Trump dynasty are going head-to-head in the food and beverage market this summer, with Kai Trump and Barron Trump both debuting energy drinks in quick succession.
If you don’t enjoy drinking coffee or tea, then you may be more likely than others to reach for an energy drink from a popular brand, such as Monster, Red Bull, or Alani Nu, for a quick caffeine boost.
Previous studies have suggested that the large caffeine dosage (around 80-150mg per eight ounces) may improve memory, increase alertness, and elevate mood.
Still, there are some downsides, including disrupting normal heart function, elevating blood pressure, and impacting sleep, as per Harvard Health.
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Despite the health warnings, the energy drink market is booming, with experts at Precedence Research projecting it to reach an eye-watering $72.70 billion by the time 2035 swings around.
Throwing their hats in the ring are Kai Trump, 19, the granddaughter of US President Donald Trump, and his son Barron, 20, both of whom released energy drinks this year.
The former, who recently went viral for her YouTube Erewhon haul, has partnered with Accelerator Active Energy Drinks to promote the brand’s new Blue Raz Slush flavour.
Inspired by ‘a childhood love of blue raspberry movie theatre slushies’ and ‘summertime memories’, Kai’s beverage contains 100 percent natural caffeine from coffee beans and green tea.
“We tested so many different versions to make sure the flavour felt authentic to my tastes and something I'd genuinely want to drink every day," the soon-to-be University of Miami student said in a statement.
"Between training, golf, travel, and everything else in my schedule, I'm always looking for products that help me stay energised and focused, and I love that Accelerator fits so naturally into my routine."
Reports said that the Blue Raz Slush drink, which comes in a 12-pack of 12-ounce cans, sold out within hours of launch.
Kai’s venture came amid her uncle Barron putting his first drink to market: a ‘clean, functional, and great-tasting beverage’ made with organic Brazilian Yerba Mate.
SOLLOS, launched by Trump’s youngest son and a group of friends, all aged 19 to 23, is an organic drink designed to fuel Floradians’ penchant for exercise.
“Despite Florida’s outdoor, sun-driven lifestyle, there was no clean, functional, and great-tasting beverage that truly fit how people in Florida actually live,” the website reads.
“Existing options either lacked quality ingredients or failed to deliver a refreshing taste that matched the environment and lifestyle. Something refreshing after a surf session, energising enough to carry you through a tennis set, and crafted with organic ingredients.”
It comes in one flavour, pineapple and coconut, and features other ingredients, such as cane sugar, raw honey, and monk fruit extract.
“Most brands launch with four flavours, hoping you'll like one of them; we have been obsessing over one flavour until it was flawless,” the team claimed.
Like his niece’s brand, Barron’s drinks are available to purchase in packs of 12, with a price tag of $39.
The energy drink cans have launched alongside a plethora of SOLLOS-branded merchandise.
Items available for purchase include insulated beach bags ($80), caps ($30) and shorts ($40).
Ella Scott