McDonald’s adds cult favourite drink to menu in historic collab
A branded McDonald’s energy drink is about to become less of a dream and more of a reality as the fast-food titan links up with Red Bull to create the Dragonberry Energizer.
McDonald’s has invested a significant amount of time bolstering its drink portfolio this year, both in the United States and in Britain.
Across the latter, customers have been sampling vanilla matcha and candy floss-flavoured frappés, juicy Sprite concoctions featuring raspberry, pineapple, and green apple flavourings, and scrumptious McCafe coffees.
In the United States, the casual dining favourite recently launched its collection of Dirty Sodas; six speciality drinks that fit into the refresher or crafted soda category.
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Thirst-quenching flavours include Dr Pepper topped with a creamy cold foam and a strawberry and watermelon-spiked lemonade.
This week, McDonald’s announced another beverage was dropping: and it’s in collaboration with Red Bull.
Described by Tasting Table as ‘caffeinated candy in a cup’, the McDonald’s Red Bull Dragonberry Energizer is an iced drink spiked with sweet blue raspberry flavour.
Whether you pick the regular or zero-sugar option, each purple and blue cup will come topped with freeze-dried dragonfruit pieces.
According to The Takeout, it tastes like bubblegum with ‘sour candy tartness’ alongisde the classic Red Bull flavour.
Unfortunately, McDonald’s has yet to confirm when the zingy Red Bull Dragonberry Energizer will be available for purchase.
However, US fans can expect to sip on it sooner rather than later.
The Red Bull Dragonberry Energizer is currently available for purchase in Australia alongside a Red Bull Peach Boost Energizer.
The latter, described as a ‘perfect pick-me-up’, promises to ‘add a sweet, familiar flavour of peaches’ to the iconic can of caffeinated juice.
McDonald’s appoints new President
Earlier this week, McDonald’s appointed Skye Anderson as its new President
The former company executive, who has more than 26 years of company experience under her belt, will oversee nearly 14,000 restaurants across the United States and lead the Company's largest market, as per a press release.
"Skye combines deep operational discipline with strong financial judgment and has earned the trust of Owner/Operators, suppliers and employees," said Chris Kempczinski, Chairman and Chief Executive Officer, McDonald's Corporation.
"I've had the opportunity to work closely with Skye throughout much of her career, and I've repeatedly turned to her to lead some of our most important businesses and transformation efforts because she's a proven change agent who can act with urgency to mobilize our System.”
Ella Scott