Pop-Tarts raises eyebrows with unique Liquid Death collab
Pop-Tarts has once again teamed up with beverage giant Liquid Death to release a unique, limited-edition toaster pastry—and it’s set to hit shelves in the coming days.
Earlier this year, Liquid Death confirmed a low-sugar black iced tea inspired by Pop-Tarts Frosted Strawberry flavour was releasing for a limited time.
Pop-Tarts Carnage Iced Tea divided the masses at the time, with many questioning exactly who the drink was supposed to be aimed at.
Despite the confusion, the beloved beverage brand is back with another divisive edition.
Liquid Death Pop-Tarts announced for November
Introducing limited-edition packs of Liquid Death Pop-Tarts Squeezed to Death Frosted Orange. Now that’s a mouthful.
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The latest collaboration, inspired by the Squeezed to Death Orange sparkling water, features citrus-flavoured jam filling, a golden-orange crust, frosting and an extra dash of orange with classic sprinkles, as confirmed via a press release.
The crumbly, tender pastry box also ditches the iconic blue. Instead, the company has adopted the black synonymous with the Liquid Death brand—making it the perfect late Halloween treat.
"Pop-Tarts has always made room for a little fun with flavour, and our partnerships let us take that spirit somewhere unexpected and give fans a fresh twist on a familiar favourite," said Kim Holowiak, Director of Growth & Marketing, Pop-Tarts.
"Limited-time collaborations, like this one with Liquid Death, offer a new way to experience both brands.”
She added: “Squeezed to Death Frosted Orange is bright, citrusy and unmistakably Pop-Tarts, with just enough Liquid Death attitude to make having a bad morning feel like a very good idea.”
Speaking about the second Pop-Tarts x Liquid Death collab, Greg Fass, VP of Marketing at Liquid Death, said: "First we made Liquid Death iced tea taste like Pop-Tarts Frosted Strawberry. Now Pop-Tarts has returned the favour with a toaster pastry that tastes like our orange soda-flavored sparkling water. They're only around for a limited time, so grab a box while you can.”
Fans and sceptics alike can pick up the new breakfast delight at participating retailers beginning in November.
A press release states that the suggested retail price is $4.69 for a 12-count box and $4.97 for a 16-count box.
But beware: the pastries are here for a good time, not a long time. If you want to try them out. It’s advised that you pick them up sooner rather than later.
More holiday-themed food releases
If you’re interested in more unique releases, check out Lay’s new collection of holiday-inspired crisps.
Five festive chips are set to roll out across the United States: Roasted Holiday Turkey, Cheddar Scalloped-Style Potatoes, Maple Bacon, Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate.
There are also new items from Little Debbie, including Hot Cocoa Mini Muffins and a big pack of Christmas Old Fashioned Doughnuts.
The former is bursting with rich chocolate pieces and toasty marshmallow-flavoured bits, while the sweet glaze doughnuts, finished with festive red and green sprinkles, come with a ‘satisfyingly crispy edge’.
"The holiday season is all about tradition, togetherness, and savouring life's simple pleasures," McKee Foods said in a news release.
"With the addition of our new Hot Cocoa Mini Muffins and Big Pack Christmas Old Fashioned Doughnuts alongside iconic favourites like Christmas Tree Cakes, we are thrilled to offer families even more ways to share sweet holiday cheer this year.”
Ella Scott