M&S' new chocolate leaves shoppers in stitches over NSFW detail

M&S has given customers exactly what they need to start the New Year... a good chuckle over its chocolates.

Just as Wetherspoons has done, the luxury food shopping retailer is also offering a massive sale for the month of January.

This is where you can expect to get discounted Christmas snacks, clothes, sweet treats and so much more.

But the chain is also preparing for Valentine's Day next month, filling shelves with loved-up paraphernalia - including a chocolate bar that has raised a few eyebrows.

Now, this isn’t the first time M&S has stocked a Not Safe For Work (NSFW) choccy, as it once had a chocolate shaped like a sausage dog that prompted a few online sniggers.

But now, the company has released its ‘You Tickle My Pickle’ sweet.

Launching today, the company's marketing director, Sherry Cramond shared the new product on Instagram.

It’s a chocolate that’s shaped like a pickle, lying on its side, with pink cheeks.

As expected, people across social media platforms were quick to point out that it looks somewhat phallic - not helped by the fact it also bears the tagline of ‘you tickle my pickle’.

Many online seemed to get this tongue-in-cheek reference, and couldn’t stop laughing.

One person wrote on Facebook: “I can literally hear the Karens [saying] ooohhh it looks like a c**k.”

Another said: “The pickle one looks like a turd! I’m getting my hubby one it’s funny as."

Someone else wrote: “Another reason why M&S is the best shop ever.”

The M&S team’s description of the chocolate pickle was that it’s a ‘cute’ gift, writing on the product page: “Make them smile with our cute pickle-shaped chocolate. Rich and creamy solid milk chocolate adorably decorated with rosy pink cheeks and dark chocolate eyes.”

The shop has also been in the news after reviving a product many thought they would never get to see again.

M&S brought back its rosé mulled wine after a decade-long of pulling it from the shelves.

For those who heard the news, they were quick to say how much they needed to stock up on the drink.

One user wrote: “I best get my butt down M&S this week, these sound a beaut."

Another said: "Oh good lord. This is a game changer."

Comments then ranged from sharing ‘Oh I need to try’ and ‘This is a need and must for Christmas’ to ‘Omg I used to love this!! Still remember the taste so well’.

Did you rush to grab it? Might as well get yourself a chocolate pickle too.

FOODbible reached out to M&S for comment.