Jeremy Clarkson's Diddly Squat farm produce now available at major supermarket
Clarkson’s Farm fans should be excited to hear that a major UK supermarket is now stocking produce from the Diddy Squat Farm Shop - here’s how you can get your mitts on the coveted items.
In June 2021, Amazon Prime detailed for the first time how former Top Gear and The Grand Tour presenter Jeremy Clarkson had officially swapped fast cars for high-horsepower Lamborghini tractors.
The result was Clarkson’s Farm: a docuseries highlighting the 66-year-old’s foray into farming with farmhand Kaleb Cooper in the Cotswolds.
The programme, described as ‘genuine reality television’, is set to launch its fifth season this summer.
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Meanwhile, Clarkson will continue working on his pub, The Famer’s Dog, and selling farm produce at the Diddly Squat Farm Shop.
The latter was opened in 2020 and is a so-called ‘emporium’ of edible and material delights, selling everything from hand-cooked British crisps to ginger shandy, alongside woolly jumpers, notebooks, and mugs in collaboration with Emma Bridgewater.
If you don’t live in the Chipping Norton area, then good news: you can now purchase Diddy Squat Farm Shop items via Ocado.
The world’s largest dedicated online supermarket has signed an exclusivity deal with the celebrity business, meaning you won’t find the products anywhere else, as per Metro.
So if you fancy a packet of Shortbread Diddly Dunkers, red onion marmalade, or a ‘Bollocks’-scened candle, you know where to head.
Other items on sale include oak-smoked rapeseed oil, chilli pasta sauce, rich blackberry jam, and ‘Proper’ piccalilli chutney.
Those with a sweet tooth can try out the Little Turds, AKA chocolate-covered honeycomb balls or packs of traditional buttery fudge.
Not only will the Diddly Squat Farm Shop items tantalise your taste buds, but it will be giving back to the community.
Every time purchased via the Ocado website, 5p will be donated to the Ernest Cook Trust, an educational charity that encourages young people to learn from the land and get involved with outdoor causes.
The Trust also owns and manages various estates across five counties in southern England.
Donations will be made up until the end of March next year or until donations hit £20,000, as per Metro.
Lisa Hogan, Clarkson’s girlfriend and fellow Clarkson’s Farm star, has said the Ocado partnership is a ‘natural step in making our farm more accessible to customers across the country’.
“Diddly Squat has always been about celebrating British farming in a hands-on, practical way, from what we grow to how we share it with people,” she said, adding that the collaboration allows the business to ‘stay true to its roots’.
Meanwhile, Lucy Silver, partnerships lead at Ocado Retail, said: “Diddly Squat is an exciting brand to have on site and allows us to deliver a farm shop experience to our customers’ doors.
“We’re always looking for ways to support British products and expand the choice of local produce for our customers.”
If your favourite Diddly Squat Farm Shop product isn’t on the Ocado site just yet, then don’t worry as there will be additional items added to the catalogue in due course, according to the reports.
Clarkson’s Farm returns to Prime Video with the first four episodes of series five on 3 June.
Episodes five and six will be available to stream from 10 June, with the penultimate and final outing landing on 17 June.
This season will feature 27-year-old Cooper’s first trip abroad alongside ‘big developments’ for Diddly Squat.
An official synopsis has also teased that Clarkson will enact some ‘changes’ that are essential for making sure the farm runs much more ‘smoothly’.
Tune into series five of Clarkson’s Farm on Amazon Prime from 3 June.
Topics: UK Food, TV and Film, Celebrity
Ella Scott