Jeremy Clarkson says price-conscious fans should “shop elsewhere”

TV presenter Jeremy Clarkson has taken a stand against shoppers who have complained about the prices at his farm’s shop.

Diddly Squat Farm is the site of Clarkson’s latest runaway TV hit, Clarkson’s Farm. Keen to find new avenues for making a profit in a difficult farming landscape, the farm shop was opened to flog produce.

Situated in the Cotswolds, the farm shop has had a massive amount of traffic since it opened in 2020, with a stock made up of honey, eggs, bread, bacon, chutneys, pesto, and more.

Much of the stock is either produced on-site or locally and, as is often the case at your average farmer’s market, its products are generally more expensive than what you’d find in a supermarket.

James D. Morgan via Getty Images

Some fans haven’t taken kindly to the mark-up, and Clarkson has seen fit to address the controversy via social media.

While on holiday with his partner Lisa Hogan, Clarkson took a break from sharing pictures of the trip to reply to an admonishing comment.

One photo showed four yachts sitting in a harbour, upon which one user commented: "All 4 are yours @jeremyclarkson1 - I've seen the prices for chilli chutney at the farm shop.”

At the time, a jar of Diddly Squat’s homemade chilli chutney was priced at £5.80 on the farm shop’s website.

Clarkson had no time for it: "That's what it costs to make it. If you want to ruin farmers, buy it for less in the supermarket."

He quickly gathered some support, too, with another commenter saying that "supermarkets will be the downfall of the farming community."

Another said: "Also tastes infinitely better from your farm shop AND it’s supporting farming. Win win!"

"Doing more for British farming than Countryfile has done in decades!" posited another comment.

Some sausages at the shop - James D. Morgan via Getty Images

Clarkson had previously shared CCTV footage of a man allegedly stealing items from the shop. Dressed in black, the person in question appeared to take something from the shelf and put it in his pocket.

“This man came ‘shopping’ at the farm shop. I would like to meet the cu,” said the Instagram post’s caption.

Police followed up and investigated the alleged theft. A spokesperson said two men were involved, left the premises in the same vehicle, and headed towards Burford in West Oxfordshire.

If you happen to know anything about that, you can get in touch with police by calling 101 or by submitting a report on the local constabulary’s website with the reference number 43230353268. You can contact also Crimestoppers by calling 0800 555 111, and you can get in touch on its website too.