Jeremy Clarkson is finally selling product famously banned from pub following backlash

As is documented in the fourth season of Clarkson’s Farm, available to stream on Amazon Prime, Jeremy Clarkson opened a pub last summer.

The August 2024 opening of The Farmer’s Dog in Asthall near Burford was met with queues around the village, and the place has been filled to the rafters during opening hours ever since.

Clarkson envisioned the pub as a place where he could make the most of his farm’s produce, with Diddly Squat-grown meat on the menu and a farm shop on the premises.

Along with being an endpoint for his own agricultural endeavours, Clarkson has also ensured that the menu is almost exclusively stocked with British-grown food and drink.

An exception was previously made for tonic water, which contains quinine that isn’t grown on these shores, but besides that it’s essentially been British or bust.

The taps are flowing with the Clarkson co-owned Hawkstone beer and cider, and there isn’t a drop of Coca-Cola in sight.

However, one omission from the pub’s amenities has been ruffling feathers since opening day: there’s been no ketchup.

While Clarkson stood by the unique set of rules after opening doors, many people were left baffled by the 'weird' restrictions.

"Sorry but the no-ketchup thing I think is just cost saving on the restaurant’s part," one fumed on Facebook a while back.

Another advised: "Take your own, we did."

Over on Reddit, one other person mused: "How could there not be 100% UK ketchup? You grow tomatoes, you love to make vinegar, sweetener doesn't have to be cane sugar - you have have honey and sugar beets. Seasoning - salt, onion, garlic, mustard? None of those are a problem. It would be more expensive than Heinz, but there is nothing to prevent a UK grown ketchup."

But now, thanks to the entrepreneurs at Condimaniac, there’s a ketchup that Clarkson is happy to stock.

Posting to TikTok in May, the 2019-born condiments company that they were looking into how to produce a wholly British ketchup for The Farmer’s Dog, and by early June they had worked it out.

The pub’s chefs have reportedly said it’s ‘close to Heinz’, which is high praise indeed.

However, if you’re hoping for a singular dollop to go with your chips, you’re out of luck.

The ketchup is available at The Farmer’s Dog, but only if you buy a whole bottle of it.

“I thought the whole point was so people can have some with their meal, not have to buy a bottle,” noted one TikTok comment.

“Well done! Bit sh*t that guests have to buy a whole bottle if they want ketchup in their breakfast sandwich though,” said another.

Seeing as the ketchup is being made to order for The Farmer’s Dog, it’s unsurprising that it’s not available as readily as the mass-produced likes of Heinz ketchup and so comes at a premium. Metro reported this month that The Farmer’s Dog has recently ordered 1,000 bottles of the stuff.

Clarkson has been outspoken about the incredible financial challenge of turning a profit as a publican.

“It’s galling to see how much effort is required to make so little money on the farm,” he wrote in his column for the Sunday Times.

“It’s worse at the pub. The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.”