Fast food fans are no strangers to a good gimmick. Over the years, big-name chains have learned that dangling the promise of freebies, upgrades, and the occasional life-changing win is a pretty reliable way to keep customers coming back for more.
Whether it’s peel-off stickers, limited-time menus, or app-exclusive drops, the UK’s biggest brands are constantly battling for attention and loyalty.
McDonald’s has especially made a habit of turning a simple meal into an event. Its Monopoly promotion has become something of an annual ritual, with customers scrutinising every cup and fries box in the hope of landing anything from a free burger to a serious cash prize. It’s big, familiar, and wildly popular, to the point where its return is practically marked in calendars.
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That legacy makes what Burger King has just done feel very deliberate.
Like most of us, the fellow fast food chain has long taken notice, but now it’s finally ready to take Monopoly on. Rather than reinventing the wheel, the chain has aimed straight at its golden-arched rival with a brand-new game that mirrors the same prize-hunting energy, while adding a digital twist.
Recently, Burger King announced its official launch of Slurp-Prize: a nationwide promotion built around cold drinks and app-based gameplay, positioning itself as a direct alternative to McDonald’s Monopoly.
The idea is simple, with customers who buy a regular or large cold drink in participating restaurants finding a peel-off label on the cup. Underneath sits a QR code or unique entry code, which can be scanned or entered into the Burger King UK app.
From there, players spin a virtual wheel to reveal whether they’ve won.
There’s plenty on the line, too. Burger King says there are more than one million prizes available, with the total prize pool valued at £1.25 million, as noted by Metro.
The headline reward is a £25,000 cash prize, but that’s just the top of the pile. Other giveaways include tech bundles from Nintendo and Sony, Loveholidays vouchers, family day-out passes, Just Eat credit, and a long list of food prizes ranging from free Whoppers to fries and drinks.
Big Slurp prizes
- 2 x £25,000 cash prize
- 20 x £5000 loveholidays voucher
- 250 x Nintendo gaming bundle
- 200 x Sony tech bundle
- 600 x £250 cash prize
- 5000 x Day Out With The Kids 12-month VIP Family pass
- 50,000 x £10 Prezzee multi-retailer giftcard
- 50,000 x £10 Just Eat voucher (available to redeem on Burger King orders via Just Eat only)
- 359,464 x £50 Loveholidays voucher
- 359,464 x Day Out With The Kids Free 60 Day VIP Pass
- 4,250 x free Whopper
- 165,750 x free Chilli Cheese Bites (6 pieces)
- 63,750 x free Cheeseburger
- 106,250 x free regular drink
- 85,000 x free fries
The odds are set at one in four, which is generous enough to keep things interesting without promising the impossible. Players can also enter up to 10 times per day, provided they’ve got the qualifying drinks to back it up.
Slurp-Prize is running across the UK until 22 February at 23:59pm GMT.
Topics: Burger King, McDonalds , Fast Food
Ben Williams