Featured Image Credit: WaterAid
Topics: Christmas, Social Media
Ben Williams
For most people, the countdown to Christmas is a chaotic but comforting blur of packed supermarkets, steaming ovens, and the annual debate over whose stuffing recipe reigns supreme.
It’s the time of year when even the most reluctant cooks suddenly discover a deep emotional attachment to roast potatoes, or defend their preferred gravy thickness like it’s a matter of national security.
Still, while the country gears up for its big festive feast, a very different kind of Christmas dinner has begun turning heads. It’s not a new menu item, or a twist on a classic, or even some celebrity chef’s latest seasonal experiment. Instead, it's something far stranger, and at first glance, borderline apocalyptic: quietly dropping into social media feeds and leaving people wondering whether their eyes are deceiving them.
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Because sitting where you’d normally expect plump turkey slices, glossy sprouts, and golden Yorkshire puddings, is a plate that looks like it’s been zapped in a sci-fi dehydrator.
WaterAid has launched what it calls the driest Christmas dinner ever, a fully dehydrated festive meal created to highlight the huge role water plays in every ingredient we take for granted.
The meal is intentionally shocking, showing traditional Christmas favourites shrivelled, crisped, and drained of all moisture. It’s intended to serve as a visual reminder that nearly one in ten people around the world still live without clean water close to home; that’s a reality far removed from the UK’s annual food-fuelled festivities.
Alongside the stunt, WaterAid has revealed that the average Christmas meal for four carries a water footprint of more than 15,000 litres: enough to fill 125 bathtubs. Despite this, Brits hugely underestimate how much water goes into producing their festive spread, with more than half saying they were stunned by the true figure.
Big Zuu, co-founder of canned water brand Drip, musician, BAFTA-winning, and TV chef, is among those backing the campaign. They said: “Anyone who knows me knows I love food, and Christmas dinner is one of the highlights of the year.
"When I got my dehydrated dinner from WaterAid, it really hit home how everything really does start with water. Having spent time in my mother’s homeland of Sierra Leone, I’ve also seen how difficult life is when you don’t have clean water. I’m proud to support WaterAid because everyone, everywhere should have clean water, and together we can help make that happen.”
Tim Wainwright, Chief Executive at WaterAid, added a reminder of what’s truly at stake, saying: “This Christmas, we’re asking people to look beyond the festive table and recognise the ingredient that makes it all possible – water. Our driest Christmas dinner ever presents a fun take on our festive favourites, but it comes with a serious message – one in ten people around the world have no clean water close to home, affecting their health, education, and livelihoods. For the cost of a Christmas meal, you can help a family get clean water, so children can stay healthy and in school, women have the time to work, and communities can thrive. Change starts with water.”
A limited number of the dehydrated meals are being given away on WaterAid’s Instagram, while virtual versions can be bought for £11: enough to fund a tap stand for a family in Madagascar.