New chilli-infused Cointreau is a gamechanger for spicy margs
Ella Scott
Featured Image Credit: Cointreau
If you love nothing more than slurping on a delectably spicy homemade cocktail, then Cointreau’s latest innovation is set to be right up your street.
Cointreau Spicy, engineered as a sure-fire way to elevate heat-led summer serves, is the first chilli-infused triple sec from the beloved alcohol brand.
Combining the signature bitter orange taste of the iconic liqueur with the heat of a natural Bird’s Eye chilli maceration, natural chilli and jalapeño flavourings, Cointreau Spicy is designed to appeal to almost half of Brits (48 percent) who apparently enjoy sampling bold and spicy drinks when out on the town with friends.
Consumers will also be able to taste a touch of cucumber, which adds fresh green notes, creating a flavour sensation that is accessible yet mature, according to the company.
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The 30 percent ABV triple sec variant, which can be used to rustle up a heated margarita or knocked back as a signature Cointreau Spicy shot, is currently on sale at Sainsbury’s and Amazon for RRP £27.
Punters heading to their local bars and late-night haunts in the UK should also be able to sample the sensation that is Cointreau Spicy sooner, rather than later.
The product launch comes amid new data collected on behalf of Cointreau by OnePoll, which found a spicy cocktail was a Gen Z favourite, with almost a third of(32 percent) claiming they associated the heated beverage with confidence.
Moreover, the 2,000-strong survey found that 38 percent of alcohol drinkers were likely to shake up a piquant storm at home, as long as they had an easy-to-follow recipe to hand.
To appeal to the latter, Cointreau has devloped two recipes that pair perfectly with its new Spicy triple sec.
To get started on your Spicy Margarita, be sure to dip a chilled glass in Tajin salt before filling it with ice.
In the meantime, pour 25ml of Cointreau Spicy, 40ml of Tequila, and 20ml of lime juice together in a cocktail shaker with ice. Shake well before serving.
Not much of a marg fan? Why not try a brand-approved ‘Spicy Frozen Shot’ instead?
This recipe does require a little bit of preparation, with a short glass needing to be placed in the freezer at least a day before the beverage session commences.
Once the glass is ready, use the Tajin salt to make a rim before pouring in 40ml of Cointreau Spicy.
Garnish with a lime twist and you are good to go.
The launch of Cointreau Spicy comes after Au Vodka announced a first-of-its-kind collaboration with Tango.
The beloved fizzy drink, owned and manufactured by Carlsberg Britvic, lent its Orange and Apple variants to the UK’s bestselling alcoholic ready-to-drink brand to create cans of Tango Orange x Au Vodka and Tango Apple x Au Vodka.
Each individual 330ml drinks can, priced at £3.20, is designed to provide retailers a ‘product built for visibility, familiarity, and high rate of sale’, stated Au Vodka co-founder, Jackson Quinn.
“We wanted to create Ready-to-Drinks that instantly stand out while giving consumers flavours they already know and love. Tango Orange and Apple felt like the perfect fit for summer,” he said, as per The Express.
In March, the Tango owners announced it was bringing Greek-style speciality beer, Mythos, to the shores of the UK for the first time.
The premium Mediterranean beer is available to purchase in a ‘variety of formats’, including 660ml bottles, 4x440ml cans and 10x440ml cans too.
Brand director of Premium Brands at the company, Dharmesh Rana, reflected: “Increasing the remit of a beer that so many British consumers already know, love and associate with memorable holiday moments is an exciting evolution for our beer line-up.
"We’re seeing clear momentum in premium, world beers, with shoppers looking to trade up for authentic products with a compelling cultural story."
Poppi, a United States-based brand, launched four tantalising flavours in Tesco earlier this year to much fanfare.
Poised to ‘shake up’ the ‘healthy drinks’ market and ‘revolutionise soda for the next generation’, the canned drinks were said to meet the UK’s demand for beverages combining ‘enjoyment with added benefit’, according to a Grocer report.
“Shoppers are seeking soft drinks that offer great flavour and a modern brand story,” readoned Munnawar Chishty, CMO of Carlsberg Britvic, the company tasked with distribution.
Wild Berry, Strawberry Lemon, Orange, Lemon Lime, and Raspberry Rose can be found on shelves in Tesco and Pret a Manger.
A wider rollout is apparently planned for later in the year, as per Carlsberg Group.