Gen Z favourite has started appearing in Greggs stores and people don't know how to feel
There seems to be a Greggs on every corner of the UK these days, with each one serving up the tastiest, flakiest pasties as well as mouth-watering sweet treats, and creamy coffee.
Earlier this month, the bakery chain announced its intentions to rival Starbucks, Blank Street Coffee, and London-based hot drink purveyors Jenki by releasing a new, speciality iced drink menu.
The sweet beverages, which cost just £3, are a Gen Z favourite and are available to purchase in three flavours - regular, vanilla, and fruity strawberry.
“Whether it’s your first or third one of the day, get yours plain or with a dash of vanilla and strawberry for a perfectly crafted cup of ice-cold caffeine,” Greggs said on their website.
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Social media seemingly has a lot to say on the unexpected new Greggs release, with one claiming the drink ‘should not really be in Greggs’.
“[It] only really belongs in one of those cafes with Japanese cakes in it or somewhere that sells açai bowls,” the X user claimed.
Over on Reddit, someone else commented: “Feels like they jumped on the trend before thinking through the basics.”
“Just had mine!! STUNNING,” an Instagram user typed.
Of course, we’re talking about the new Greggs Matcha menu, which officially launched in selected shops on Thursday 5 February.
The boujie beverage comes iced, and each one is made with a combination of green tea powder and semi-skimmed milk.
The strawberry version comes with fruity flavoured syrup, vanilla flavoured syrup, sugar and sweetener, while vanilla is the same, sans strawberry syrup.
The range starts from £3 and is available to purchase in-store, as well as via click and collect on the Greggs app.
Between 11 and 18 February, app users can double the amount of stamps on all new iced matcha drinks.
What’s more, Greggs is celebrating the product line by inviting guests to its Matcha & Move pop-up pilates class in the heart of London this weekend.
The beginner-friendly classes will last 30 minutes and are set to take place on Friday and Saturday (13 and 14 February).
After the workout, free iced matcha and a Greggs sausage roll or vegan roll will be available to pick up, as well as limited-edition merchandise, including a Greggs-branded pilates mat, tote bag, sweat towel, socks, and a cap.
Any remaining tickets are available via social media.
On the matcha launch, the food-to-go chain said: “We’re on a mission to offer our customers more choice and quality than ever before, without the premium price tag.
”By introducing our trio of iced matcha drinks, we’re making a trending favourite accessible to everyone on the high street. Importantly, the range doesn’t just look the part, but delivers on taste and quality too – we think our customers are going to love it so matcha.”
What do you think? Meet you for an iced matcha latte in 10?
Ella Scott