Tango launches first ever alcoholic drink
Tango has exclusively lent its name to a well-established booze brand to create ready-to-drink alcoholic products for the first time in its rich, 70-year history.
The beloved British carbonated soft drink, owned and manufactured by Carlsberg Britvic, already comes in a variety of flavours, including Cherry and the limited-edition Thirst Trap, blending peach, pineapple, and orange flavours.
And now, the tried-and-tested Orange and Apple variants have been spiked with a glug of Au Vodka, which became the UK’s bestselling alcoholic ready-to-drink brand last November.
The result is slimline, pre-mixed, five percent abv cocktails, which exclusively launched in Tesco and across major wholesalers on 14 May.
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Don’t fret if you can’t find the Tango Orange x Au Vodka or Tango Apple x Au Vodka cans in your local store; there is a wider grocery rollout, including Asda and Morrisons, planned from next month.
Each individual 330ml drinks can, priced at £3.20, is designed to provide retailers a ‘product built for visibility, familiarity, and high rate of sale’, according to Au Vodka co-founder, Jackson Quinn
“We wanted to create Ready-to-Drinks that instantly stand out while giving consumers flavours they already know and love. Tango Orange and Apple felt like the perfect fit for summer,” he said, as per The Express.
Tom Smith, Au Vodka sales director, told The Grocer that the company sees its Tango lineup as a ‘strong commercial opportunity within the ready-to-drink category’.
“Combining the recognition and familiarity of Tango with Au Vodka’s established consumer audience creates a product with broad appeal across both retail and on-trade channels,” he added.
Meanwhile, Munnawar Chishty, Chief Marketing Officer, Carlsberg Britvic added: "Tango has always been known for bold personality and flavour. Bringing our iconic Orange and Apple flavours into Ready-to-Drink alcohol with Au Vodka creates an exciting new opportunity for consumers.”
While Tango ventures into the realm of alcohol, Pepsi has focused its attention on expanding its Zero Sugar range with three new ice cream-inspired flavours.
Cherry & Vanilla, Raspberry Ripple, and Salted Caramel launched on Monday (18 May), and are available to purchase in 8x330ml can multipacks with a retail price of £7.55, as well as 500ml plain and price-marked packs with a price of £2.39, as noted by The Grocer.
Cherry & Vanilla and Raspberry Ripple will also be available in individual 330ml cans, with an RSP (Retail Selling Price) of £1.
Natalia Filippociants, PepsiCo general manager for international beverages in Europe, said: “Pepsi continues to innovate and bring unique flavours, as well as zero sugar offerings to retailers’ shelves.”
“These new ice cream-inspired flavours have been crafted with a younger generation in mind, designed to be a fun, zero-sugar summer treat that’s a little unexpected – but in the best way.”
The launch comes after a strong year for Pepsi’s previous dessert-style flavours - with Strawberries ‘N’ Cream and Cream Soda delivering £2.2 million in additional category benefit last year, according to a Worldpanel study - and the re-introduction of Pepsi Max Tropical.
Ella Scott