McDonald's launches new 'under $3' value menu
McDonald’s has curated a new value menu for anybody feeling the pinch, featuring cult-favourites like McChicken Nuggets and the McChicken burger.
In February, Brand Finance’s annual report stated that McDonald’s has held onto the World’s Most Valuable Restaurant Brand title for another year, with a whopping valuation of $42.640 million.
And with the recent release of the popular KPop Demon Hunters meals, the territory debut of the Big Arch, and the return of Changeables in Happy Meals, it’s expected that this colossal value is only going to increase.
Later this month, the fast-food behemoth plans to launch a new promotion for Americans who reach for well-priced, high-quality products.
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Introducing the new McValue menu, engineered to offer customers some of the brand's most popular items for under $3.
This will include the McChicken, McDouble, four-piece Chicken McNuggets, small fries and a medium soft drink.
Customers who love nothing more than indulging in a breakfast will be pleased to hear that the Sausage McMuffin, Sausage Biscuit and Sausage Burrito are included.
Hash Browns and medium cups of McCafé Premium Roast Coffee can also be snagged for under $3.
Lunch and dinner customers can also benefit from a brand-new $5 McChicken meal, which includes four-piece McNuggets, small fries, and a small soft drink.
An extra $1 will get you a McDouble with all the trimmings.
There’s also a $4 Value breakfast deal on offer, consisting of a Sausage McMuffin or Sausage Biscuit with Hash Browns and a small McCafé Premium Roast Coffee.
Speaking about the company’s commitment to delivering affordable options to customers, Alyssa Buetikofer, McDonald's USA Chief Marketing and Customer Experience Officer, said: “As our customers' expectations evolve, we're making it easier for them to get the value they're looking for -- on their terms.
"McValue offers more choice, more flexibility and more ways to build a meal that fits their day and budget.”
The McValue menu comes amid the limited-time Super Mario Galaxy Movie Happy Meal launch.
The children’s staple features 12 collectable toys with posable clips, inspired by Universal Pictures flick and its predecessor, The Super Mario Bros. Movie.
Luigi in a frog suit, a fire-flower Mario variant, and other central video game characters, such as Yoshi, Rosalina, and Toad, can be plucked from inside Happy Meals.
“Clip Mario to your backpack, pin Princess Peach to your purse or let Yoshi dangle from your keyring – now's the perfect time to grab this season's must-have accessory,” read a post on McDonald’s Menu Spotter site.
Fans can also scan a QR code on the box to ‘unlock a digital adventure, featuring Mario’s latest journey and a few new faces from The Super Mario Galaxy Movie universe’.
Ella Scott