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People stocking up on popular chocolate bar that's been discontinued by Nestlé

Home> News> UK Food

Published 15:57 16 Sep 2025 GMT+1

People stocking up on popular chocolate bar that's been discontinued by Nestlé

Stock up on your fave now before it's too late

This article contains affiliate links and LADbible Group will make a commission on anything purchased

Jen Thomas

Jen Thomas

Brits have been stocking up on a popular chocolate bar after it was brutally discontinued by Nestlé.

There's nothing worse than finding a favourite sweet treat, only for it to then disappear from shelves, but that's exactly what happened when the confectionery giant announced they were halting the product due to 'reduced global demand'.

The item in question? KitKat Vegan. The good news? You can still stock up on Amazon before stocks run out.

Stock up here

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KitKat Vegans have been removed from production.
Instagram/ KitKat

Where can you still buy KitKat Vegan now?

There are a handful of supermarkets still stocking the plant-based version of the chocolate bar, and the good news is you can still order them on Amazon too.

If you don't manage to spot them in Asda, Tesco or Sainsbury's, check out this multipack on Amazon which works out at around £2.22 per bar.

Why was the KitKat Vegan discontinued?

It was a dream come true for vegans and plant-based fans when the dairy-free version of the much-loved KitKat was launched.

Sadly, Nestlé has confirmed that the product had been dropped in January this year, saying: "We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives.

"Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex and we have now made the difficult decision to discontinue the product.

"We know there will be some disappointment, however it will still be available in the UK and Ireland until the summer of this year."

You can still buy the KitKat vegan on Amazon.
KitKat/ Nestlé

Customers have reacted with disappointment: "Nah, the vegan KitKat is being discontinued?! Why are we going backwards?", one tweeted.

"Well that’s just typical isn’t? The only vegan chocolate I actually like and it tastes better than the normal ones," another wrote.


Many upset vegans have blamed the placement of the KitKat on the shelves.

"Hiding it in the free from aisle instead of next to the regular bars had something to do with it," insisted one, as another added: "I never knew they did one! Where were they?"

One rogue customer confessed: "I used to move them so they were next to the normal KitKats."


It's not just those following a plant-based diet who are upset, either. People with milk allergies or sensitivities are cross too: "No, you are just cruel! It’s one of the only nice-tasting vegan chocolate products that my daughter can eat without an allergic reaction.

"We’ve been paying over-inflated prices for a long while and now you’re taking that little bit of pleasure away from her and so many thousands of others," said one mum.

"My dairy-free child loves these, why should she miss out just because they don't sell as many?" asked another parent on Facebook.

"It's not fair!" added another.

On Amazon a pack of £9 costs £19.99, but it's worth stocking up before they go.

Stock up here


Featured Image Credit: instagram.com/kitkat

Topics: UK Food

Jen Thomas
Jen Thomas

Jen is a freelance journalist and radio presenter.

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@jenthomasradio

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