People stocking up on popular chocolate bar that's been discontinued by Nestlé
Topics: UK Food
Jen Thomas
Featured Image Credit: instagram.com/kitkat
Topics: UK Food
Brits have been stocking up on a popular chocolate bar after it was brutally discontinued by Nestlé.
There's nothing worse than finding a favourite sweet treat, only for it to then disappear from shelves, but that's exactly what happened when the confectionery giant announced they were halting the product due to 'reduced global demand'.
The item in question? KitKat Vegan. The good news? You can still stock up on Amazon before stocks run out.
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There are a handful of supermarkets still stocking the plant-based version of the chocolate bar, and the good news is you can still order them on Amazon too.
If you don't manage to spot them in Asda, Tesco or Sainsbury's, check out this multipack on Amazon which works out at around £2.22 per bar.
It was a dream come true for vegans and plant-based fans when the dairy-free version of the much-loved KitKat was launched.
Sadly, Nestlé has confirmed that the product had been dropped in January this year, saying: "We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives.
"Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex and we have now made the difficult decision to discontinue the product.
"We know there will be some disappointment, however it will still be available in the UK and Ireland until the summer of this year."
Customers have reacted with disappointment: "Nah, the vegan KitKat is being discontinued?! Why are we going backwards?", one tweeted.
"Well that’s just typical isn’t? The only vegan chocolate I actually like and it tastes better than the normal ones," another wrote.
The dairy-free chocolate had reportedly been unavailable in stores and online for a while, and Nestlé has now confirmed that #KitKat V has been discontinued worldwide, with the exception of the UK, due to declining sales. pic.twitter.com/T1I6SRzL9q
— Totally Vegan Buzz (@TotallyVeganCo) January 29, 2025
Many upset vegans have blamed the placement of the KitKat on the shelves.
"Hiding it in the free from aisle instead of next to the regular bars had something to do with it," insisted one, as another added: "I never knew they did one! Where were they?"
One rogue customer confessed: "I used to move them so they were next to the normal KitKats."
Tried a vegan kitkat for the first time, the packaging is so cute and it tasted very very similar to a regular one! pic.twitter.com/95yMeJrEcV
— vix! (@vix_idk) January 28, 2025
It's not just those following a plant-based diet who are upset, either. People with milk allergies or sensitivities are cross too: "No, you are just cruel! It’s one of the only nice-tasting vegan chocolate products that my daughter can eat without an allergic reaction.
"We’ve been paying over-inflated prices for a long while and now you’re taking that little bit of pleasure away from her and so many thousands of others," said one mum.
"My dairy-free child loves these, why should she miss out just because they don't sell as many?" asked another parent on Facebook.
"It's not fair!" added another.
On Amazon a pack of £9 costs £19.99, but it's worth stocking up before they go.