Cheapest supermarkets to get your Wimbledon strawberries and cream fix revealed amid event price hike
Survey results have detailed which supermarket you should be grabbing your punnets of strawberries and pots of cream on the cheap to live out your Wimbledon dreams at home this summer
The third Grand Slam of the season, situated in SW19, has already seen shock exits from Serena Williams and No.1 seed Aryna Sabalenka; Coco Gauff scrapping through with just minutes on the clock; and royals, including Pippa Middleton, breaking box conduct.
If you’re not making it to the Championships this summer but still want to revel in the action, then you may be tempted to stick Wimbledon on the TV and tuck into a M&S strawberry sandwich, or a bowl of store-bought strawberries and cream - the quintessential British tennis delight.
But before you head to your local, you may be interested to know that the dessert will cost you a fraction of the price if you pick it up from one particular place.
Study reveals cheapest supermarket for strawberries and cream
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Research conducted by Chicks Gold has seen experts comparing the cost of 100g of rich strawberries and 30ml of cream - and one supermarket has come out on top.
Apparently, Morrisons is the most expensive, with strawberries costing 71p per 100g and single cream costing 14p, bringing a single serving cost to 85p.
Despite strawberries being 1p cheaper at Marks and Spencer’s, cream is 1p more expensive, putting it in seventh place behind Morrisons.
Tesco, Sainsbury’s and Waitrose occupy sixth, fifth, and fourth place, respectively, with a portion costing 83p at each store.
Making the podium is Lidl, where the price of a Wimbledon-style strawberries and cream bowl costs 82p.
ASDA came in second at 71p per portion and, no surprises - Aldi was number one.
According to the experts, 100g of strawberries costs 54p at Lidly, while 30ml of cream is a measly 11p. That means for a full portion, you’re only going to pay 65p.
“The price difference of 20p per serving between the cheapest and most expensive options may seem small at first glance,” said Marc Porcar, CEO of Chicks Gold.
“When serving in large quantities to accommodate guests, these savings add up quickly. It's interesting to see such variation in pricing for what is essentially the same product across different retailers.
"It is interesting to see Waitrose at the fourth cheapest, as the supermarket is typically regarded as one of the pricier stores for shopping, which is why it is helpful to know some supermarkets are cheaper for some products, especially when it comes to seasonal items like strawberries.”
Wimbledon Strawberries and Cream price hike
The study comes amid news that strawberries and cream being sold at the 2026 Championships have hit an all-time price high.
Last year, it was reported that a punnet of berries, cultivated by Hughe Lowe Farms in Kent, cost punters £2.70.
This year, anyone attending Wimbledon is being forced to shell out 15p more, bringing the total cost of a pot up to £2.85.
Another Grand Slam staple causing punters to feel the pinch is Pimm’s, which cost £12.25 when Iga Świątek and Jannik Skinner won the bout last year.
This year, a glass of Pimm’s at the Wimbledon Championships costs a jaw-dropping £13.45.
All in, a small punnet and a Pimm’s will cost revellers £16.30 — the most expensive it has ever been.
Speaking about the rise in price, an AELTC spokesperson told The Sun: “Food and drink inflation continues to be a challenge nationwide, and we are not immune.
“However, we pride ourselves on creating a menu that utilises British, seasonal produce to keep costs to a minimum wherever possible, and offering a variety of food and drink to help ensure there is an option for every budget.
“We continue to strive to keep the iconic elements of the Wimbledon food and drink experience affordable, and believe that the 2026 pricing represents good value for money.
“Unlike many other events of our scale, we do of course allow our guests to bring in their own food and drink if they wish.”
Food and drink rules at Wimbledon
Every attendee is allowed to bring one bag into the Wimbledon grounds which must measure no more than 40 x 30 x 30cm.
You can bring food into the grounds as long as it isn’t being carried inside a hard-sided picnic hamper or a cool box.
If you do want to bring food in, it’s advised you carry it in a disposable bag.
“Visitors with special dietary requirements are advised to bring with them what they need to eat and drink throughout the day. However, a selection of gluten-free products is available across the grounds,” a notice reads.
Every 18+ sports fan may bring no more than: one bottle of 750ml wine, two 500ml cans of beer or another alcoholic drink into the grounds.
No spirits or fortified wines are allowed, and all alcohol must be consumed in dedicated areas.
Glass is not allowed into the courts, so be sure to finish your champers before heading to see the stars.
Evian water refill stations at Wimbledon
This year, every Wimbledon attendee has the chance to pick up a reusable Evian bottle from one of the bars for just £5. This can be refilled for free at one of the designated stands, as highlighted by journalist Daniel Roberts via X
“Cool feature at Wimbledon: 5 pounds for an Evian bottled water that they will keep refilling for you (with Evian) for free all day (or the next day or next year),” he shared.
People have been debating the now-viral post, with many praising Wimbledon organisers, AELTC and Evian, for the innovative offering.
“Actually this is the best ever for a water company!,” one fan gushed.
A second said: “Evian are the champions of the water world.”
“I will bring gallon for sure. Evian is so expensive I’ll take that HAHAHA,” a third replied.
“The U.S. should make this a law,” penned another.
More food and drink on offer at Wimbledon
If you fancy something other than Evian water, then there are a plethora of food and drink stalls dotted throughout the All England Lawn Tennis and Croquet Club.
There’s a ‘frictionless’ grab-and-go store, where crisps, ice cream, bakery bits, and sandwiches can be picked up without having to scan them, and alcoholic cans of Stella Artois for £8.20 near Henman Hill.
Over at The Southern Village, glasses of champagne can be purchased for £31.55 a pop, Sevilla Gin and Tonic cans for £10.75.
Carafes of Thirsty Birds Rosé can be purchased from The Tea Lawn for £40.30 or pints of Kopparberg Crisp Apple Cider for £8.90.
Soft drinks like Oasis Summer Fruits (£4.45) and Sprite Zero (£2.90) are being served at the Parkside Food Market.
Beautiful brunch dishes are being served in Café Pergola, while the Tea Lawn Kalimera is your one-stop shop for everything Greek, with halloumi and chicken wraps for £11.75.
Other food options include fresh pizza and pasta from the stalls in The Southern Village, with prices starting from £12.
Ella Scott