Why Wendy's co-founder regretted naming burger chain after his daughter
Niamh Spence
Featured Image Credit: jetcityimage/Getty Images
We all know Wendy’s for its perfectly square burgers, Frostys, and that smiling red-haired girl on the logo, but behind the friendly face is a story that’s a little more complicated. Dave Thomas, the man who built Wendy’s from a single burger joint into one of the biggest fast food empires in the world, once admitted he regretted naming the chain after his daughter - and his reason hits pretty deep.
Let’s look back at how the hit US fast food chain got started.
In 1969, after years of working alongside Colonel Sanders at KFC, Dave Thomas decided to open his own restaurant in Columbus, Ohio. He wanted to serve up burgers that were fresh and never frozen and, essentially, the kind of food that reminded people of a proper old fashioned meal.
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When it came to naming the place, he wanted something that felt personal.
That’s when he looked to his daughter, Melinda Lou Thomas. Her family nickname was 'Wendy' thanks to her struggles to pronounce her real name of 'Melinda'.
Her freckles, pigtails and bright smile became the perfect symbol for Thomas and he created his restaurant, Wendy’s Old Fashioned Hamburgers, which we now know just as Wendy's today.
Over the years, as Wendy’s exploded into a massive global brand, Thomas later revealed he regretted the name choice.
In his autobiography, he revealed that naming the restaurant after Wendy wasn’t all he’d hoped it would be. He explained: "I should’ve just named it after myself," adding that he never meant to put pressure on his daughter.
Thomas continued: "It put a lot of pressure on her. That’s a lot to live up to.”
Wendy Thomas herself has shared that she felt a lot of responsibility carrying her father’s legacy, especially since her face became so heavily linked with the brand.
Despite her father's regret, Wendy’s went on to become one of America’s most beloved burger chains.
Wendy herself eventually embraced the brand and also appeared in ads promoting offers and campaigns for the restaurant chain.
Other lesser known facts about the brand include that, before Thomas built Wendy’s into one of the biggest burger brands on the planet, Thomas was actually working for Colonel Sanders of KFC fame.
Yep, the guy behind Wendy’s square burgers and Frostys was once a key player at Kentucky Fried Chicken and instead of burgers he was helping build the fried chicken fast food empire.
One of Thomas' biggest legacies was convincing Sanders to become the literal face of the brand, shaping that logo of the white suit, goatee and all that we know today.
Thomas also came up with some major marketing moves, like the famous rotating bucket sign, and simplified the menu so it was easier to sell and scale. In short, he turned KFC from a local hit into a fast food powerhouse.