An Oliva Rodrigo-inspired Taco Bell menu item is coming soon
Olivia Rodrigo has collaborated with Taco Bell to release a limited-edition beverage, and it’s officially releasing this month.
For many, September heralds the official return of PSL season, with the likes of Starbucks and Dunkin’ Doughnuts already sharing fall-inspired menus dripping with the iconic spiced favourite.
If you’re not quite ready to let the dying days of summer go, then Taco Bell has just the bev you could be looking for.
The fast-food titan has teamed up with former Disney actress Rodrigo, 23, to offer fans one last blast of sunshine in the form of a perfect pink drink.
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According to a press release, the ‘Drivers License’ hitmaker is a lifelong Taco Bell fan who often picks up an iconic Mountain Dew Baja Blast with her order.
Describing it as ‘one of [her] favourite drinks ever’, Rodrigo has collaborated with Taco Bell to put her own spin on the icon, which recently launched for the first ever time in the UK.
In celebration of her new album, You Seem Pretty Sad for a Girl So in Love, the High School Musical: The Musical: The Series actress has released the You Seem Pretty Pink for a Baja Blast.
The drink is a combination of the familiar tropical lime flavour of Mountain Dew Baja Blast and pink lemonade, as per Delish.
Plus, the collaboration extends beyond the beverage itself, with a playful name inspired by Olivia's new album and custom Pretty Pink packaging designed to capture her unmistakable aesthetic, the press release reported.
“One of my favourite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,” she said.
Anyone who lives near a Taco Bell Live Más Café can pick up the You Seem Pretty Pink for a Baja Blast now. A frozen version is also available from select outlets.
On 24 September, the beverage will be available for a limited time at Taco Bell restaurants nationwide, with prices beginning at $2.99 for a small.
Canadian fans will be able to pick up the exclusive drink from 1 October.
"When someone loves Taco Bell as much as Olivia does, the opportunity goes far beyond creating a new drink," said Luis Restrepo, Chief Marketing Officer at Taco Bell.
Meanwhile, Scott Finlow, Chief Marketing Officer, PepsiCo Global Away from Home said: “The best partnerships create something fans didn't see coming. That's what we've always aimed to do with Taco Bell.
"Supporting Taco Bell's collaboration with Olivia Rodrigo gave us the opportunity to transform the iconic tropical lime flavor of Mountain Dew Baja Blast into a bold expression of her creativity, delivering a fresh experience fans could get excited about.”
Ella Scott