Cinnabon has announced its 'decision to terminate its collaboration' with The Secret Lives of Mormon Wives and Bachelorette following allegations arising against 'lead cast member' Taylor Frankie Paul.
On March 16, it was revealed The Secret Lives of Mormon Wives had halted production amid news arising of 'some pretty serious stuff happening regarding' the past of one of its stars.
A source told PEOPLE the hit Hulu reality TV show had postponed filming until allegations against Taylor Frankie Paul had been 'resolved'.
The Draper City Police Department later confirmed a 'domestic assault investigation' was open, looking into Paul and her ex-boyfriend Dakota Mortensen.
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A spokesperson added 'allegations' had been 'made in both directions'.
Since then, Cinnabon has decided to sever any ties to both The Secret Lives of Mormon Wives alongside Bachelorette, releasing a statement addressing why.
A spokesperson for US-based company, Cinnabon told PEOPLE: "Cinnabon has made the decision to terminate its collaboration with The Bachelorette and The Secret Lives of Mormon Wives.
"Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values."
It follows the baked goods chain announcing on March 9 it would be turning 'up the drama with new swirled sodas and limited-time pairings' inspired by both of the shows, via PR Newswire.
Cinnabon revealed its 'Swirled Soda' flavors would be released from April 23 and it wouldn't just be stopping with new flavors but themed packaging.
Cinnabon's website said: "Every love story deserves something sweet. This season, Taylor Frankie Paul is bringing her main-character energy to a journey full of big feelings and bold moves."
It continued: "Celebrate the romance, surprises, and unforgettable twists of The Bachelorette with our shareable CinnaPack ... It’s the go-to snack for fans who want to savor every second of this rollercoaster season."
Further promoting the show, it encouraged: "Fans can grab their favorite Cinnabon pairing and tune in as The Secret Lives of Mormon Wives season four premieres March 12 on Hulu, followed by the return of The Bachelorette on March 22, airing every Sunday night on ABC and streaming next day on Hulu."
However, alongside Cinnabon pulling its collaboration, the future filming of The Secret Lives of Mormon Wives has also been impacted by the allegations, it unknown when filming for season five will resume.
Police told PEOPLE it had 'contact with involved parties on February 24 and 25'.
And Paul later spoke out during a press preview of an upcoming instalment of The Bachelorette.
She told PEOPLE her 'heart hurts' to experience 'another premiere' she isn't able to 'enjoy fully'.
"It's extremely hard and it took everything to get me here today," she continued. "It's just heavy. It's a heavy time and it's unfortunate."
Despite 'struggling,' Paul voiced the need to still 'show' up' rather than 'give these opportunities away'.
She continued: "I just feel like it was the right thing to do... show up even though it's hard."
The investigation follows Paul being arrested in 2023 over alleged domestic violence following an argument with Mortensen.
The pair share a one-year-old son named Ever.
FOODbible has contacted Cinnabon, Paul's representatives and Hulu for further comment.
If you are experiencing domestic violence, please know that you are not alone. You can talk in confidence to the national domestic violence helpline Refuge on 0808 2000 247, available 24/7, or via live chat, available 10am-10pm, Monday to Friday.
Topics: Celebrity
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