Chinese Amazon rival selling groceries and more launches in UK

A major online retailer that hopes to challenge the likes of Amazon is finally coming to Britain after waiting ‘a long time’ to launch.

Supermarkets such as Tesco, retailers like H&M and Net-a-Porter and warehouse operators, including Argos, understand that in 2026, products at our fingertips is paramount.

Same-day and next-day delivery is a priority for thousands of customers, which is probably why there are millions of Amazon Prime members worldwide.

The company, founded by Jeff Bezos in 1994, prides itself on its efficient delivery system - but there’s a new kid on the block that may just serve as a serious business rival.

Introducing Joybuy, a leading Chinese retailer that is set to run from JD.com/Jingdong distribution sites in Milton Keynes and Luton.

Speaking about the launch of Joybuy, a spokesperson said: “Joybuy is here! It’s time for a better, more joyful way to shop online.

“The UK and Europe have some of the savviest shoppers in the world, and we’re bringing our decades of retail and logistics experience to the UK and Europe to change the way people shop online for the better.

“By owning the process from the warehouse to the front door, we’re making same-day delivery the new standard.”

Much like Amazon, Joybuy sells everything from groceries to home appliances, as well as cut-price cosmetics and wellness technology.

A quick browse through the one-stop shopping destination, which launched on 16 March, and you’ll find some of your favourite brands, including Hipp baby food, bottles of Evian water, Duvel beer, Pepsi Max cans, and Optimum Nutrition whey protein.

Joybuy is also stocking various products from Morrisons, including own-brand washing-up liquid and alcohol, indulgent hot chocolate powder, fairtrade coffee, and store cupboard staples like grilled mixed peppers and curry paste.

What really sets the business head-and-shoulders above the rest is its unique ‘Double 11’ promise.

Putting a fresh spin on the ‘same day delivery’ vow, Joybuy will guarantee that some 4.5 million households who order through its ‘express’ delivery service by 11am will receive their goods before 11pm the same day.

Anyone outside of the Double 11 delivery zones can opt for next-day or standard delivery instead.

However, Metro reported that you have to spend over £29 to qualify for free delivery. The flat delivery fee is set at £3.99.

Shoppers may also take advantage of Joybuy’s ‘lightning offers’.

These limited-time bargains are designed to be snapped up in the moment and are likely to revert to their original price once the timer runs out.

Regular shoppers who jump ship from Amazon to Joybuy may also be interested in the site’s unique membership scheme.

Following a 30-day trial, the £3.99 JoyPlus scheme gives customers free unlimited delivery with no minimum spend, access to exclusive offers, and the ability to collect points that can be redeemed against future purchases.

But it isn’t just UK dwellers who are being introduced to Joybuy this week.

The company is simultaneously launching in six new European markets, including Germany, the Netherlands, France, Belgium and Luxembourg, as per the BBC.