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Topics: Alcohol, Celebrity, Drinks, TV and Film
Ben Williams
Topics: Alcohol, Celebrity, Drinks, TV and Film
Actor Miles Teller has been part of a well-known cocktail company for a number of years, and its sale has resulted in a big payday for those involved.
It’s an interesting change of pace compared to when you think of celebrity booze brands. Outside of George Clooney flogging tequila or Ryan Reynolds charming his way through Aviation Gin adverts, most celebrity-product partnerships end with the product disappearing from shelves before most people have even tried it.
Miles Teller, though, took a very different approach when he got into the drinks game. The actor, best known for films like Whiplash and Top Gun: Maverick, stumbled across The Finnish Long Drink entirely by chance back in 2019, spotting the brand at a tasting hosted by its Finnish co-founders at his local New York liquor store. He liked what he tasted, and within a year, he had a minority stake in the business.
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That decision has now paid off in a very significant way. The Finnish Long Drink has been acquired by Mark Anthony Group of Companies, the outfit behind one of the world's most popular hard seltzers, White Claw, in a deal reported to be worth around $325 million.
As revealed in an exclusive interview with the Hollywood Reporter, Teller has not disclosed exactly how much he personally walked away with, saying only: "I don't really talk numbers. I was always taught that's not in good taste. All I'll say is that I'm not retiring from acting anytime soon."
What set Teller apart from the pack of celebrity investors who have come and gone was the sheer level of involvement he brought to the table. He was not content to post a few times on social media and leave it at that.
He actually got behind bars on college campuses, handed out merchandise at golf tournaments, wrote copy for ad campaigns, met with distributors, and even put in his own money to help fund a national marketing push.
That hands-on commitment translated into real results. Since 2022, the brand has more than tripled in size, shifting 3.3 million 9-litre case equivalents in 2025 alone, making it the sixth largest spirit-based ready-to-drink product in the United States.
Notably, Teller does not have Instagram or TikTok, which flies in the face of conventional wisdom around celebrity-backed brands. He has always maintained that a genuine belief in a product matters more than follower counts.
Despite the headline-grabbing sale, Teller is not treating this as the end of the road. He described the deal as more of a partnership than a farewell, saying: "I see it more as a handshake and a partnership and the start of something. It's not the end for us."