Revolutionary burger chain becomes one of fastest-growing fast food restaurants in US
A United States food chain has become one of the fastest-growing eateries nationwide, and even though it only serves up cheeseburger sliders and fries, fans just can’t stop going back.
In the seven years since businessman Brandon Landry founded the restaurant, it has expanded into 11 states, with more than 350 franchise agreements in place across the US.
Openings are currently underway in Colorado, Kentucky, Tennessee, North Carolina, South Carolina, and Texas, according to Mashed. More developments are reportedly being added to Illinois, Nevada, Ohio, South Dakota, Virginia, and West Virginia, too.
As well as being placed on the Future 50 list of the nation's fastest-growing small chains by Restaurant Business, the fast food diner has been recognised by Eat This Not That, which praised the relatively young chain for its ‘aggressive expansion pipeline’.
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So, now you know it’s a pretty big deal, you’re itching to know exactly what sets the revolutionary burger chain head-and-shoulders above the rest, right?
First things first: forget about the phrase ‘bigger is better’, because where Smalls Sliders are concerned, it’s small and mighty leading the charge.
Smalls Sliders, set inside bright orange and black shipping containers known as ‘Cans’ - a cleverly simple design that allows for that rapid expansion - serve up fresh, made-to-order cheeseburger sliders that can be customised with bacon and ordered in multiples of 25 if you’re planning a party, or are just really, really hungry.
On the side, you can grab pots of the chain’s signature secret Smauce, perfect for dipping and dunking your succulent sliders or seasoned lattice fries.
Milkshakes are also available in four flavours: classic vanilla, creamy chocolate, cookies and cream, and the limited-time Dr Pepper Swirl shake.
If you want to sample the lot, then Smalls serves up various combo meal deals, including a mega four-slider, fries, and a drinks package.
These can be upgraded by adding extra beef patties, more cheese, and crispy bacon strips, if they tickle your fancy.
The underrated experience, supported by private equity firm 10 Point Capital and former NFL quarterback Drew Brees, is seemingly a big hit with customers.
Taking to Reddit to have their say on Small Slides, one social media user typed: “Went there yesterday - absolutely fantastic, I will definitely be going back!!!”
“Brooooo my stomach just yelled at me,” commented another one after seeing a picture of a two-slider combo box.
Someone else wrote: “Love them. Honestly have to avoid going there because I’m tempted every time I pass. Great service too.
“Krystal is like steamed cardboard compared (although give me a double Sunriser any day),” they added.
If you’re already a frequent Smalls Sliders customer, then you’ll be pleased to know the brand launched a loyalty program last year for ‘frequent sliders’.
Speaking of the decision, Michael Alberici, SVP & head of marketing at the business, wrote: “At Smalls, our purpose is simple: to make everyone’s day a small bit better.
“With an easy-to-follow rewards marketplace, we’re ensuring our ‘frequent sliders’ receive exclusive perks designed to reward their brand loyalty through the simplest way possible.”
Every $1 spent earns you 10 points, which you can redeem for treats, as per the website.
Ella Scott