
Gen Z seems to be a particularly health-conscious generation. Along with the rise in gym memberships leading to a new peak at 11.5 million in the UK, Gen Zers are reportedly drinking less and smoking less than previous generations.
So, how do these health-conscious young adults find excuses to leave their desks for a quick natter? Are there any vices theyâll allow themselves.
Per Bloomberg, itâs doing a lot of damage in the booze and tobacco industries, with ailing sales resulting in damaged tax revenues for respective governments too.

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While we cry a river for the vice pedlars, it turns out that thereâs a particular trend kicking in across Gen Z thatâs replacing the much-maligned cigarette break. Itâs lovingly named the âfridge cigaretteâ, and while itâs hardly a health fad itâs considerably less damaging for your health than the occasional cig.
Spreading via TikTok as all modern trends to, the fridge cigarette is a cold can of Diet Coke.
âOverheard someone call Diet Coke a âfridge cigaretteâ and nothingâs been more true to me since,â TikToker Rachel Reno (@reallyrachelreno) penned over her video on the trend thatâs drawn over four million views at the time of writing.
Joking about how one might ween themselves off a Diet Coke habit, one user replied that âflavoured sparkling water is fridge Nicoretteâ.
Acknowledging the health implications of consuming a lot of Diet Coke, Reno said caffeine-free Diet Coke is âjust a hand-rolled cigaretteâ, perhaps referring to the tendency for a cheeky rolly to have less tobacco in it than a manufactured cigarette.
The New York Times followed up with Reno, who told the outlet that âthe crack of the can is like the spark of a lighterâ and that a sip of the stuff makes âall the worries and cares in the world go awayâ.
âI feel like itâs one of those things that doesnât need a lot of explanation,â she said.
Itâs a good excuse to get away from the desk for a chat with pals too, which is perhaps a cigaretteâs greatest quality.
Also speaking with the New York Times, After School newsletter founder and writer Casey Lewis said the fridge cigarette is a way to take the edge off.
Casey Lewis, founder and writer of the internet-culture newsletter After School, described it.

Or, as some social media users have put it: something to take the edge off.
âWhen I was young and working in an office, I didnât smoke, but then I didnât take any breaks, and I donât think I am alone in that,â she said.
âBut Gen Z are more likely to value their work-life balance and believe that an afternoon break is something they deserve.â
Topics:Â Health, Drinks, Diet, Social Media, TikTok